When you first walk into Junkee Clothing Exchange it can be a bit overwhelming…every display is designed to be especially visually stimulating, there’s a rad compilation of eclectic tunes playing in the background, and you are sure to be greeted by at least three smiling employees. My experience Friday afternoon was no different. I had the opportunity to sit down with Jessica Schneider, owner of Junkee, and pick her brain about style in Reno.
When asked about her perception of Reno style, Jessica was extremely insightful. You see she has this theory about style in the Biggest Little City…She thinks that we are currently a little lost but trying to find our way. For many decades after our town’s inception, we knew we were a gaming town; for the first time in history our economy isn’t dependent upon the casinos, and it has us confused. We are in desperate need of a reinvention, but what image are we trying to create for ourselves? This theory brings up many underlying issues, but what I’m interested in is how it explains our style.
It wasn’t until recently that Reno started acquiring a more varied shopping selection, and with the larger selection there has been a shift in style…for the better. This is in great thanks to shops like Junkee. Jessica started out as an interior designer in the area and found great success until the economy tanked. In January 2008, she felt the urge to create a recession proof business and by May 2008 Junkee was up and running.
Jessica knew that in a diminishing economy people were no longer going to be able to run to the mall and spend $300 on a pair of jeans. In that sense her business plan was genius. The whole buy, sell and trade game was new to Reno, and it took off with a mighty force. Since she opened her doors, several have tried to imitate her concept but none have succeeded. Junkee has taken on a life of its own that I don’t think any in this area will ever be able to replicate.
Junkee Clothing Exchange is a 15,000 square foot one-stop shop for vintage inspired clothing, costumes, accessories, furniture and antiques. The buying counter, which operates Monday through Saturday from 12-4pm, keeps the store up-to-date. The clothing is always reasonably priced, and their selection changes everyday. If you sell to Junkee, they will pay you on the spot or give you the option to double your money in store credit…which is awesome.
Junkee is open 7 days a week from 11am to 7pm and they are located at 960 South Virginia Street; if you haven’t already, check them out, I promise you won’t be disappointed. I encourage you to head over to Facebook and Twitter and follow Junkee Clothing Exchange; you’ll want to be in the know when it comes to this homegrown Reno business!